3 reasons you should take advantage of passwordless authentication
Passwordless authentication improves security, boosts customer loyalty, and reduces IT costs—see why it’s the future of business access and engagement.
3 Reasons to Move to Passwordless Authentication
Why should businesses switch to passwordless authentication?
Passwordless authentication eliminates passwords entirely by using biometric or cryptographic login methods, improving security and streamlining the user experience. Businesses benefit from lower support costs, stronger brand perception, and increased customer engagement—all while protecting against phishing and credential theft.
TL;DR
Passwords frustrate users and open the door to cyberattacks. By adopting passwordless authentication, businesses can offer seamless access, boost security, and create a modern digital experience that keeps customers coming back.
1. It’s the New Standard for Secure Access
Passwords are on their way out. Just as we no longer visit a bank to deposit a cheque, customers expect modern, frictionless access to online services.
Passwordless authentication is already being adopted by tech leaders like Google, Apple, and Microsoft, all of whom now support FIDO2 and passkeys—phishing-resistant, device-bound login methods that are faster and more secure.
Even governments are pushing the shift. CISA and NIST recommend phishing-resistant authentication as a baseline for security-sensitive environments.
If your business isn’t preparing for this shift, it risks being left behind—not just from a security standpoint, but in customer expectations.
2. It Elevates the Perception of Your Brand
Customers associate clunky login flows with outdated companies. In fact, nearly 90% of consumers say they’ll abandon brands that provide a poor digital experience, according to a 2023 PwC Customer Experience survey.
Passwordless authentication signals that your business invests in smart, modern tools. It shows you care about:
- Protecting user data
- Offering faster access
- Reducing friction during checkout or login
Just as a mobile-unfriendly website turns users away, forcing users to reset or remember passwords sends the wrong message. Seamless access = trusted brand.
3. It Boosts Customer Engagement and Loyalty
Bad login experiences hurt conversion and retention:
- 78% of users say they abandon purchases due to poor user experience
- 18% of users leave carts specifically because they forgot their password (Baymard Institute, 2024)
- Repeated login issues lower trust and reduce brand loyalty
Passwordless authentication improves onboarding, return visits, and checkout speed—all critical moments in the customer journey. Plus, reducing the risk of a breach protects both your reputation and your bottom line.
Customers remember smooth digital experiences—and they reward them with loyalty.
Real Example: How BlokSec Makes It Simple
BlokSec’s Immutable Authentication™ uses cryptographically secure, device-bound login that verifies users in milliseconds. With no passwords to store, reset, or steal, it eliminates entire classes of risk while giving users a seamless login experience via their smartphones and biometrics.
Implementation is lightweight and enterprise-ready, without disrupting your existing tech stack.
Ready to Upgrade?
Passwordless authentication isn’t just a trend—it’s a smarter, safer, and more scalable way to secure your business and serve your customers.
Connect with BlokSec today to explore how easy it is to enable passwordless login across your digital channels.
FAQ: Passwordless Authentication for Business
What is passwordless authentication?
Passwordless authentication allows users to log in without entering a password. Instead, it uses biometrics (like fingerprint or face ID), cryptographic security keys, or smartphone-based approvals.
Is passwordless authentication more secure?
Yes. It eliminates passwords, which are the most common target in phishing attacks. Passwordless methods are considered phishing-resistant and comply with FIDO2 and NIST standards.
How does it impact user experience?
It improves it dramatically. Users no longer need to remember or reset passwords, making login faster, easier, and less frustrating—especially on mobile.
Does it reduce IT costs?
Yes. Password resets account for up to 50% of IT help desk calls. Eliminating passwords reduces tickets, support time, and related costs.
Sources:
- Verizon: 2024 Data Breach Investigations Report
- Baymard Institute: 2024 Checkout UX Benchmark
- PwC: Future of Customer Experience 2023
- Gartner: Passwordless Authentication and Its Impact on IT Costs
- CISA & NIST: Phishing-Resistant MFA Guidelines
3 Reasons to Move to Passwordless Authentication